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Definition: On-page optimization is everything an ecommerce website can do to improve its rank in search results without relying on off-page factors. On-page optimizations are the ranking factors directly controlled by a website, making them a necessary first step to successful ecommerce SEO. Four important components of on-page optimization Optimizing an ecommerce website per SEO best practices involves many steps — such as keyword research and competitive analysis. What's a strategy is defined, it's time to optimize: 1) Title Tags Title tags...
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E-commerce websites depend on new and organic Web traffic to survive. Unique visitors are the catalyst of a successful ecommerce platform, and new users cannot be attracted to a business's website if it's not visible online. What is online visibility? Visibility online is the overall presence of a brand or its products in the general consumer environment. A business can have a great website, but how are users expected to find it it's not visible? Search traffic can only direct so many unique visitors. Ecommerce platforms typically provide SEO tools, but...
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In one corner stands backlink quality. Marketers everywhere are arguing that all you need to worry about to improve your rankings is the quality of the backlinks you’re generating. There’s no need to worry about the number of backlinks so long as the ones you generate are from high domain authority websites. But are they right? In the other corner stands those who argue for the quantity of backlinks. They say that the amount of backlinks you generate is far more important than the quality of those backlinks. In fact, they...
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What is a Backlink? Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO). How Do Backlinks Work? Backlinks play an important...
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Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists. Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to make sure everything is functioning exactly as it should be. Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next...
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Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much interconnected and complement each other. Without high-quality content, you can't realize the full benefits of SEO - relevant and useful content on your website motivates your website visitors to stay for longer, and this can positively impact your search rankings. Here are some other key benefits of content, in relation to SEO: Quality Content Generates High CTR - Google considers your CTR as an important factor...
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