Nov
26
Definition: On-page optimization is everything an ecommerce website can do to improve its rank in search results without relying on off-page factors. On-page optimizations are the ranking factors directly controlled by a website, making them a necessary first step to successful ecommerce SEO. Four important components of on-page optimization Optimizing an ecommerce website per SEO best practices involves many steps — such as keyword research and competitive analysis. What's a strategy is defined, it's time to optimize: 1) Title Tags Title tags...
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Nov
21
Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists. Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to make sure everything is functioning exactly as it should be. Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next...
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Nov
21
Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much interconnected and complement each other. Without high-quality content, you can't realize the full benefits of SEO - relevant and useful content on your website motivates your website visitors to stay for longer, and this can positively impact your search rankings. Here are some other key benefits of content, in relation to SEO: Quality Content Generates High CTR - Google considers your CTR as an important factor...
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