Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).
Backlinks play an important role in search engine algorithm, SEO, and your overall strategy for growing your website. The easiest way to think of backlinks would be as conversations among websites. For example, John is a blogger, and he writes a very interesting article about a sports event. Another blogger, Samantha, links to John’s article when sharing her perspective. Since she writes about the topic on her well-known online magazine site, this creates a backlink to John’s post. Because the online magazine is popular, many other sites will link back to her article. This increases the online magazine’s authority, and John’s article also gets a valuable backlink from a reputable site. Basically it’s a win-win.
There are two basic types of backlinks, and one is more valuable than the other.
A Nofollow tag tells search engines to ignore a link. They don’t pass any value from one site to another. So, typically they aren’t helpful in improving your search rank or visibility. Dofollow links are the type of backlink that everyone wants. Just keep in mind that those coming from respected sites hold the most value. This kind of backlink can help improve your search engine rankings. However, there are dofollow links that are considered being bad or ‘toxic’. These links come from suspicious sites or are gained by breaking the search engine terms of service.
This may cause Google to penalize or even de-index your site. Remember, it’s not about the quantity of backlinks, but rather the quality that makes the difference in ranking.
Building backlinks to your site takes time and effort. Here are 7 simple ways you can start building quality backlinks for your website.
You can also begin doing competitive backlink research. In order to do this, you’ll need to see the backlinks of your competitors who are ranking well.
A backlink tool like Dsolut can help you find these links, so you can begin targeting those domains as part of your own link building strategy.
There are various backlink monitoring tools that let you check your website backlinks including DSolut, Google Search Console, SEMRush, Ahrefs, etc.
Keeping an eye on your backlinks is very important. Google Webmaster Guidelines require you to ask toxic website owners to remove their links from your site. If you don’t, then Google can penalize your website, and your page rank will begin to drop in search results.
So, it’s important to know how to answer these 3 questions:
Thankfully, the answer is easy with the right tools.
You can use Google Search Console to help grow your site and see your backlinks, but it can take a lot of time and it’s limited on what it can do.